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3. Reciprocal Links Probably the most effective low-cost method of marketing a website. Find complementary sites to your website and offer to exchange links or ads with them.Place these links or ads on a Related Links page on your website 4. Email advertising Targeted email lists of individuals that have expressed interest in your products or services. Email special offers and ads to these individuals. Using autoresponders or pop-up windows to capture a database of potential customers; creating your own opt-in email list. Get a free autoresponder at Royal-Responder.com. Get a pop-up window designed at MarketingPopUp.com. 5. Ezines Ads placed in online newsletters that will promote your business. Find newsletters focusing on your target market. 6. Banners Banner help with name recognition or branding as well as increase traffic to a website. You can place banners online through purchasing impressions, banner exchanging, and targeted banner placement on the search engines. The key to an effective banner is its headline. 7. Sponsors & Affiliates Find larger companies or organizations that will sponsor you website. The sponsor pays you a certain amount each month in return for you placing a banner or link on your site. Sign-up with affiliate programs that will bring in extra income to your site. 8. Online Auctions Use Ebay.com and other auction areas to promote your products. Utilizing auctions allows you to bring qualified leads to your site by linking your website to the auction listing. 9. Press Releases Articles that announce the launching of your website. Steps involved in writing and submitting a press release: Research, write, and submit. 10. Gateway Pages Free websites that will allow for greater visibility with the search engines. These pages link to your original homepage. You can set these up on free websites on the Internet like FreeServers.com. 11. Webrings A collection of websites that have organized themselves into a circle. Each site in the ring displays a webring navigator that links it to the next site in the ring. Webring.org is the largest collection of webrings on the Internet. 12. Online Classified Ads Draft classified ads that can be placed in both free and fee classified ad networks. The key is to form a good headline, and then circulate many ads in different classified ad categories on a weekly basis. 13. Usenet Newsgroups and Chat-rooms - online conversation areas. Apply schizophrenic marketing to target potential customers in the usenet areas. 14. Unique Marketing Websites Sites that don't fall under any of the categories that have been listed. Respond.com is an example that is a cross between a search engine and opt-in email. 15. Offline Marketing Do not forget about advertising to your local market, this is done through offline marketing strategies. Word of mouth, newspapers, magazines, radio ads, business cards, flyers, etc. The key to offline marketing is to get your website address on everything. Good websites for Internet Marketing:
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