3. Reciprocal Links
Probably the most effective low-cost
method of marketing a website. Find complementary sites to your
website and offer to exchange links or ads with them.Place these
links or ads on a Related Links page on your website
Targeted email lists of individuals
that have expressed interest in your products or services. Email
special offers and ads to these individuals. Using autoresponders
or pop-up windows to capture a database of potential customers;
creating your own opt-in email list. Get a free autoresponder at
Get a pop-up window designed at MarketingPopUp.com.
Ads placed in online newsletters
that will promote your business. Find newsletters focusing on your
Banner help with name recognition
or branding as well as increase traffic to a website. You can place
banners online through purchasing impressions, banner exchanging,
and targeted banner placement on the search engines. The key to
an effective banner is its headline.
Find larger companies or organizations
that will sponsor you website. The sponsor pays you a certain amount
each month in return for you placing a banner or link on your site.
Sign-up with affiliate programs that will bring in extra income
to your site.
8. Online Auctions
and other auction areas to promote your products. Utilizing auctions
allows you to bring qualified leads to your site by linking your
website to the auction listing.
Articles that announce the launching
of your website. Steps involved in writing and submitting a press
release: Research, write, and submit.
10. Gateway Pages
Free websites that will allow for
greater visibility with the search engines. These pages link to
your original homepage. You can set these up on free websites on
the Internet like FreeServers.com.
A collection of websites that have
organized themselves into a circle. Each site in the ring displays
a webring navigator that links it to the next site in the ring.
is the largest collection of webrings on the Internet.
12. Online Classified Ads
Draft classified ads that can be
placed in both free and fee classified ad networks. The key is to
form a good headline, and then circulate many ads in different classified
ad categories on a weekly basis.
Newsgroups and Chat-rooms - online
conversation areas. Apply schizophrenic marketing to target potential
customers in the usenet areas.
Sites that don't fall under any
of the categories that have been listed. Respond.com
is an example that is a cross between a search engine and opt-in
Do not forget about advertising
to your local market, this is done through offline marketing strategies.
Word of mouth, newspapers, magazines, radio ads, business cards,
flyers, etc. The key to offline marketing is to get your website
address on everything.
Good websites for Internet Marketing: