Market Research

Understanding your target market is essential in formulating a successful business and winning business plan. The market analysis gives detailed information about the demographics (characteristics) of your potential customers; it also gives industry trends and info about your competition.

A great government site that gives a ton of info to help with market research is at www.sec.gov. A good tool to assist in market analysis is at www.zapdata.com.

Websites for Internet industry statistic specifics:

• www.emarketer.com
• www.internet.com
• http://cyberatlas.internet.com

Websites for defining target markets and doing demographic research:

• www.emarketer.com/echannels/edemographics
• www.census.gov
• www.easidemographics.com
• www.usadata.com
• www.libraryspot.com
• www.marketingtools.com
• www.forrester.com
• www.idcresearch.com
• www.nielsenmedia.com
• www.stat-usa.gov
• www.fedstats.gov
• www.bls.gov
• www.fedworld.gov
• www.nua.com

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