There are three main keys to an
effective homepage text: First, you want the text to be skimmable,
or easy for people to just scan their eyes through and see exactly
what it is that you are offering. Second, you want to make it persuasive,
or give people enough information so that they'd want to learn more.
And the third key is to have good keyword phrase repetition so that
the search engines will rank you higher.
2. Choose keyword phrases
One way search engines rank a page
is according to the location and frequency of keyword phrases being
placed on your website. A great website with a ton of info on the
search engines and what they look for is at SearchEngines.com.
A site that you can use to research what keyword phrases people
are typing into the search engines is http://inventory.overture.com.
a domain name
Having your own domain name is an
essential part of having a website. You'll want a domain name that
is easy to remember, easy to spell, is descriptive to what your
site is about, and get the .com version if you are selling products/services.
You can register a domain name for only $8.95 a year at GoDaddy.com.
The sub-pages are the pages you
will create for each one of your navigation buttons on the side
of your website. They would include the following: products, about
us, contact us, testimonials, FAQ's, related links, etc. The key
with these pages is to make your business look as large as possible.
People will not order from a website that looks like it's run by
one person out of his/her basement. The benefit with the Internet
is that you can look as big as you want to be because people aren't
actually going into your store, so take advantage of this with professional
pictures and a good overall layout to your site. Also, make it easy
for people to navigate through your website.
5. Get a Merchant Account (if
About 95% of all orders over the
Internet are done via credit card; therefore, the ability to process
credit card orders will be essential for you to be successful online.
Talk to your local bank about this to find out what you will need
and where to go to get it.
sure you have tracking software in place
You will want to track your visitors
coming to your website so that you can know what marketing is working
well and what is not. You can get some free tracking software at
Or if you'd like more advanced software, you can go to WebTrends.com